Willing to launch your Digital Marketing campaigns but don’t have enough money or if you are a startup with a low budget I am enlisting you some free tools which will help you increase your web presence & the best thing is they are all available for free.
Google Keyword Planner:
Google Keyword Planner is a free tool that can be used to see what people are searching over the internet & what is the worth of each keyword that is used. It is the most useful tool if you are planning to use google adwords for your search engine marketing campaigns.
It is the best keyword research tool in the industry, it shows you the volume of searches for a particular keyword & shows you the competition for that keyword. It is designed to be used for AdWords but it comes quite handy to be used for SEO purposes.
Mail Chimp- For Email Marketing:
If you want to shoot thousands of emails & want them not to end up in their spam box, you must use Mail Chimp. Mail Chimp is one of the best email marketing tools which is available for free. You can send 12000 emails per month to 2000 users every month just for free. What are you waiting for just sign up for a mail chimp account & start growing your business.
Moz Learning Centre
While they’re not technically tools, Moz’s online seminars are a must-watch for anyone working in digital.
Lasting between 45 minutes and one hour, the seminars tackle digital marketing in easily digestible chunks. Previous topics have included marketing automation hacks, content sharing tips and advice on growing your email list.
All past seminars are available on Moz’s website and you can subscribe for future updates on the same page.
Boost your social media presence by scheduling social content hours, days or weeks in advance.
Social Media is an important medium for any business. Social media gives you the power of connecting with a quantum of people with just a single click. But it takes a large amount of time to properly benefit from social media well to save you enough time & provide you with more efficient benefits Hootsuite is here.
It allows its user to make plans months prior & with the help of this you can schedule your posts for hours days or weeks later. This gives you an advantage of being active throughout the day without being intruded.
Engage your inner designer and design graphics, tweak photos for free with Pixlr.
Pixlr comes with a wide range of features, allowing you to both design graphics and edit photos. Add to that decent layer functionality, some nice filters, various adjustment options and a comprehensive revision history, and Pixlr is more than capable of replacing your design software for basic tasks.
Open Site Explorer:
Analyse your competitor’s SEO and borrow their tricks without paying for a corporate spy.
While after searching for your competitors on search engines you must be thinking what unique are they doing that they land on top of every result. Well, open site explorer will give a spy eye so that you can analyze your competitor’s tricks & can use the same methods to improve your rank.
Find out how well your content will perform before publishing it.
BuzzSumo is a cracking tool that scans social media for blogs and articles, recording how many shares and how much engagement each receives.
That lets you see what subject matter and style is currently bringing in results, and focus your attention on whatever is currently doing best.
Track everything on your website – from the total number of visitors and traffic sources to conversions and revenue – for free.
Well, you can use as many tools as you can but you have to measure the worth of your efforts. Google Analytics is here to your help you with that, it allows you to measure every data of your website. It represents all the data in a graphical manner which makes the data easy to understand. Google Analytics is the backbone for all of our marketing campaigns, providing us with the information we need to make informed choices. So if your site doesn’t have Google Analytics installed, get off this blog right now and fix it.